Among the collection of our star brands, discover the world leader in the bathroom sector. We are talking about the worldwide German company Grohe. “Technology, Aestheticism, Durability”; were the values of the company at the beginning. Now, 80 years later, the company still acts according to those same values. Let’s plunge into their story and discover the incredible world of Grohe’s innovations.
The beginning of a story: products within everyone’s reach
Everything started in 1911, Hemer, Germany, when the sanitary products company Berkenhoff & Paschedag was founded. 25 years later in 1936, Friedrich Grohe bought the company with a clear goal in mind: Create high-quality sanitary products in everyone’s reach. Back then, the bathrooms were only accessible to people with comfortable incomes. Friedrich Grohe was one of the main actors that democratized these products worldwide. This was a breakthrough in terms of health and hygiene.
With its innovative way of thinking, the company is a hit and goes international in 1938 through exporting. The first subsidiary opened in 1961 is in France. Throughout the 70s the company keeps its drastic growth and enters the English, Dutch and Belgian markets. Later the company went to the Asian market with China, Japan, and Russia. Today the company owns six factories around the world, three of which are in Germany.
Grohe an innovative company
The company dwells in its prominent innovative spirit and by its constant improvement. Grohe Whisper, DreamSpray or StarLight are but a few examples of the company’s innovations. Today Grohe undertakes another challenge: democratize the connected bathrooms! They have already started with the technologies Grohe Sense and GroheOnfus, which have sensors connected to your Smartphone that detect any anomaly. This will prevent water damages that might occur.
When it comes to being aesthetic, Grohe is constantly seeking new inspirations that always push them ahead of modernity. It is not a coincidence considering that the company’s headquarter is in Düsseldorf. In fact, the city is famous in the artistic branch and Grohe benefits from the talent of numerous designers. Thanks to this, the company has already won many prizes such as the IF design (2007, 2009, 2010, 2011 and 2012) and Good Design USA (2006 and 2010). To top it off, Grohe’s innovations in quality are also in conformity with its last value “Durability” as its innovations aim to face environmental stakes.
Grohe against today’s stakes
Durability is a word that describes how long a product will last as well as what impact this same product will have on the environment. Not long ago, Grohe rose its awareness about the environmental stakes for it to become a primary concern of their production, from the product conception to the consumer. Preserving water has become a world priority, and Grohe has well understood this. In fact, the company started to install devices to save the consumption of water into their showerheads or taps. These devices that embrace the technology Grohe EcoJoy or SilkMove ES offer a perfect water debit control.
Due to these environmentally friendly initiatives they have undertaken, the company registers among the 50 multinationals using a positive strategy according to the 2017 raking of the magazine Fortune. Moreover, in 2010 and 2011 Grohe was rewarded by the Green Good Design price.
As a whole, even if the company had a modest start, they knew how to persevere by staying loyal to their values. Now, what do you think about the brand? Please share your thoughts with us in the comments!
